Have you ever gone to the supermarket is hungry and bought more than necessary? Sure, it happens to many people and repeatedly. And that seems like a very rational human beings, their emotions, often lead him to make irrational decisions or as called Dan Ariely in his last essay, to fall in 'The Trap of Desire. " This time, organizations have had the opportunity to talk to Ariely, a specialist in consumer psychology that investigates the behaviors that lead to error. Want to know how brands and advertisers benefit from the irrationality of the consumer? I invite you to continue reading to find out ...
How irrational of human behaviors can be leveraged brands and advertisers to change consumer behavior?
repentance. Sometimes we make decisions and then we complain. This is a situation in our daily life is the ideal time to bring about a change in the behavior of consumo.Por other hand, when designing products - phones, pens, mugs, etc. - Somehow, we are fully aware of the physical limitations of people and know how to innovate. But ... when we design of mind - political, health, pensions, etc. "Lose sight of these limitations and assume that people are perfectly capable of making decisions, but in reality it is not, by the feeling of regret / indecision commented at the beginning. At this point, we should be able to recognize the irrationality and innovate to engage our consumers.
When consumers have already created their own perception of reality and their consumption decisions based on this perception is there any technique by which brands and advertisers to influence and change consumer behavior?
is essential to understand the needs of each segment of the public. For example, can we let people decide what type of mortgage you want? Or is it better to invent a system that calculates the ideal mortgage for each individual case? In the U.S. there is a type of loan called 2 / 28, with which the interest rate during the first two years is very low and the remaining 28 years is very high. For reasons of impulsivity, over time, this loan was very tempting and attractive to the American target. This type of banking product is one of the reasons why the U.S. market has failed, because many people irrationally hired this product after all the years could not cope with full payment. If at that time someone had devised an innovative computing system computing the ideal loan 'as' I am sure many consumers have changed their behavior final.
Is it a good strategy to take wrong decisions like this for sale or long term ends up not working?
I think what we need to do is to note that, if we let consumers do what they want, chances are they do not know what they should do. Instead of adopting this attitude, we should be more paternalistic, more helpful. If I offer a mortgage, I try to make it attractive and affordable by the consumer. For
Judith
Outburst Source: http://www.revistaorganiza.com/
repentance. Sometimes we make decisions and then we complain. This is a situation in our daily life is the ideal time to bring about a change in the behavior of consumo.Por other hand, when designing products - phones, pens, mugs, etc. - Somehow, we are fully aware of the physical limitations of people and know how to innovate. But ... when we design of mind - political, health, pensions, etc. "Lose sight of these limitations and assume that people are perfectly capable of making decisions, but in reality it is not, by the feeling of regret / indecision commented at the beginning. At this point, we should be able to recognize the irrationality and innovate to engage our consumers.
When consumers have already created their own perception of reality and their consumption decisions based on this perception is there any technique by which brands and advertisers to influence and change consumer behavior?
is essential to understand the needs of each segment of the public. For example, can we let people decide what type of mortgage you want? Or is it better to invent a system that calculates the ideal mortgage for each individual case? In the U.S. there is a type of loan called 2 / 28, with which the interest rate during the first two years is very low and the remaining 28 years is very high. For reasons of impulsivity, over time, this loan was very tempting and attractive to the American target. This type of banking product is one of the reasons why the U.S. market has failed, because many people irrationally hired this product after all the years could not cope with full payment. If at that time someone had devised an innovative computing system computing the ideal loan 'as' I am sure many consumers have changed their behavior final.
Is it a good strategy to take wrong decisions like this for sale or long term ends up not working?
I think what we need to do is to note that, if we let consumers do what they want, chances are they do not know what they should do. Instead of adopting this attitude, we should be more paternalistic, more helpful. If I offer a mortgage, I try to make it attractive and affordable by the consumer. For
Judith
Outburst Source: http://www.revistaorganiza.com/
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