Friday, October 30, 2009

Bilirubin Level Of 1.3 Is That High?

Black Family Allowances Increase 10 / 2009

The Government decided yesterday to increase by 33 percent per child family allowances as it will be retroactive to 1 this month, so which new values \u200b\u200bwill be charged to wages October.

After a meeting of President Cristina Kirchner to the secretary general of the CGT, Hugo Moyano, the chief of staff, Anibal Fernandez, the finance ministers, Amado Boudou, and Labor, Carlos Tomada, in addition to the executive director Anses Diego Bossio, a brief announcement was made at a conference at the Casa Rosada, no questions from the press.

Bossio was commissioned to provide novelty, and said the increase will mean a tax cost of 2500 million pesos per year.

The measure has increased allocations, but does not change the current pay bands, so who receive a wage higher than the 4800 dollars a month will without receiving the benefits (family allowances had not updated this year, despite price increases).

workers who receive salaries from 100 to 2400 pesos per month will an allocation of 135 to 180 pesos per child, for those earning of pesos from 2400 to 3600, the allocation will increase from 102 to 136 pesos, and those with incomes of up to 4800 pesos rise from 68 to 91 pesos provided for each child.


Source: http://www.lanacion.com.ar/nota.asp?nota_id=1188354

Thursday, October 29, 2009

How To Bring A Dog On A Plane Without Paying

Dan Ariely and 'The Trap of Desire' Irrational Financial Decisions

Have you ever gone to the supermarket is hungry and bought more than necessary? Sure, it happens to many people and repeatedly. And that seems like a very rational human beings, their emotions, often lead him to make irrational decisions or as called Dan Ariely in his last essay, to fall in 'The Trap of Desire. " This time, organizations have had the opportunity to talk to Ariely, a specialist in consumer psychology that investigates the behaviors that lead to error. Want to know how brands and advertisers benefit from the irrationality of the consumer? I invite you to continue reading to find out ...

How irrational of human behaviors can be leveraged brands and advertisers to change consumer behavior?

repentance. Sometimes we make decisions and then we complain. This is a situation in our daily life is the ideal time to bring about a change in the behavior of consumo.Por other hand, when designing products - phones, pens, mugs, etc. - Somehow, we are fully aware of the physical limitations of people and know how to innovate. But ... when we design of mind - political, health, pensions, etc. "Lose sight of these limitations and assume that people are perfectly capable of making decisions, but in reality it is not, by the feeling of regret / indecision commented at the beginning. At this point, we should be able to recognize the irrationality and innovate to engage our consumers.



When consumers have already created their own perception of reality and their consumption decisions based on this perception is there any technique by which brands and advertisers to influence and change consumer behavior?

is essential to understand the needs of each segment of the public. For example, can we let people decide what type of mortgage you want? Or is it better to invent a system that calculates the ideal mortgage for each individual case? In the U.S. there is a type of loan called 2 / 28, with which the interest rate during the first two years is very low and the remaining 28 years is very high. For reasons of impulsivity, over time, this loan was very tempting and attractive to the American target. This type of banking product is one of the reasons why the U.S. market has failed, because many people irrationally hired this product after all the years could not cope with full payment. If at that time someone had devised an innovative computing system computing the ideal loan 'as' I am sure many consumers have changed their behavior final.



Is it a good strategy to take wrong decisions like this for sale or long term ends up not working?

I think what we need to do is to note that, if we let consumers do what they want, chances are they do not know what they should do. Instead of adopting this attitude, we should be more paternalistic, more helpful. If I offer a mortgage, I try to make it attractive and affordable by the consumer. For

Judith

Outburst Source: http://www.revistaorganiza.com/

Wednesday, October 14, 2009

All Mom Her Sweaty Shoes Or Socks Or Feet



credit users react to interest rates as predicted by the economy, but are easily manipulated through gimmicks, as predicted by the psychology

rational economic agent, maximizing their own welfare, is the fundamental assumption of microeconomics. That being well informed, cold and calculating, he should know financial decisions as simple as whether to accept an offer of credit depends primarily on whether the interest rate is high or low.

In contrast to economics, psychology recognizes that human beings are more complex and manipulable. Your ability to decide rationally is limited not only by way of selecting and processing relevant information, but also by their tendency to be influenced by factors that should be irrelevant but which may affect their frame of reference, their willingness to make decisions and, ultimately, your wisdom.

the saleswoman's smile, the decor of the store, the choices of similar products and discounts (only this week) are factors that influence purchasing decisions, as we all know, and as suggested by the huge budgets spent by companies advertising and marketing.

is impossible to know how these tricks are worth, unless accurately measured their influence on consumer decisions through controlled experiments. That was what was proposed a group of researchers from prestigious U.S. universities, who studied the responses of more than 50,000 regular customers of a financial company, who were offered small loans to some differences in the rate of interest, and other apparently little important.1 details

For example, in letters showed the payments would have to make the client for various loan amounts, other more included a photo of a smiling man or woman, some others are offered as an inducement to participate in the raffle for cell phones.

The researchers were able to confirm that the economic forecasts are correct, agreed to supply more customers who are offered lower interest rates. For each percentage point lower interest rate, acceptance increased 3.5%.

But some of the psychological effects were much more important. The letters showed payments for different loan amounts discouraged customers as much as if they were gaining 2.3 percentage points more interest. Behavior irrational, because the financial conditions for the various amounts were identical, but confirms the human tendency not to decide when there are too many options.

Instead, the letters to men that included a photo of a smiling woman turned out to be an incentive equivalent to 4.5 points of interest. Women showed more sense, since their decisions to take or not take the credits did not vary with the photos.

Some psychological effects were paradoxical at first sight. The opportunity to participate in the raffle for cellular customers discouraged as much as four points of interest, suggesting that they were not willing to pay for unnecessary things. Analyzing

which consumers were easier to manipulate, the researchers found no major differences by level of education or income. And most important for a financial institution, also found that more customers were manipulated more risky (as you might expect for their lack of financial rationality.) In other words, a good financial marketing is an excellent business.

Although this experiment was done in South Africa, there is no reason to believe that their findings do not apply elsewhere. Just as the economic agent is microeconomics is the same everywhere, man of the reality that psychologists study is just as irrational here and in Capernaum.



Source: http://www.dinero.com/

Sunday, October 11, 2009

Waxing Cause Skin Tag



Man has always been a consumer. At other times simply satisfying their natural needs. Now the man has created a series of habits and lifestyles that lead you to eat for the pleasure of eating.



WHAT IS THE CONSUMER SOCIETY?


The concept of consumer society is linked to the capitalist market economy and therefore their views and cultural foundations are governed by the market. People are considered as the mass of consumers who can influence their wishes and needs created by advertising.

Thus establishing consumer society that we know is characterized by:

Being a product of capitalism and service industry is trying to extend their products to everyone. The most important thing for the system is that most people become irrational consumers. Every time there are more goods and cheaper it is necessary to sell to be profitable. Society is overproduction.

middle class sector is the most influential people for the dissemination of values, lifestyles and consumption society.

consumption has resulted in consumerism, ie, beyond hope for a more comfortable life is lived social anxiety by having more and more. Is more valued the good that is not one that we have that as our own.

is talk of welfare society, which guarantees a certain quality of life for most people.

society is the waste , short-lived products, there are a lot of garbage and wastes energy.

The city is a model of coexistence, is the market of consumer society, consumer showcase, synonymous with progress.

Leisure is an increasingly common aspect. It takes time to buy.

Advertising sets the tone of common use for everyone. Continually create new needs and luxuries.

The media stereotypes are generated and spread (on how to talk, think, dress, interact). Constantly encourages people to excel, to climb the social ladder and approach the ruling class and thus enjoy all the benefits offered by the system.

basic consumer unit is the family .

Consumerism driver is an agent of society. The people believed to have free choice, but in reality is tied to fashion, the new and the novelty imposed by the market.

is a reality and the levels that have reached their development is impressive and on the other levels you can achieve in the future is unpredictable.



BAD WHAT STYLE ties of the consumer society?


Critics of the consumer society are not new. For over thirty years René Dumont, spoke of "wasteful society." He believed that society was destroying civilization and the planet and also the lifestyle of the First World must change, not only as a threat to the survival of humanity, but to be deeply unjust and immoral, the condemn most of the peoples of the world to backwardness and poverty. Although at the time his ideas were echoed and went out of fashion, it is curious that his diagnosis was renewed today.

Society Consumer fascinates us under words such as "quality of life," "personal fulfillment", "success" and the like. But in truth are just a showcase to hide another reality, the excessive veneration of his real idol money.

In this society often find tremendous contradiction of the joint existence of those who have access to all types of goods and are never satisfied and those who can not meet their basic needs.

Worst of all is that the process of concentration of wealth is growing steadily as a result of the global economic system imperative, with its devastating effect on the natural ecosystem and most human populations. Has created a tremendous and unbridgeable gap between the possibilities of the developed countries and the poor conditions of poverty and misery that bear much of the world's countries.

To understand the maldistribution of wealth in the world serve the following examples:

The wealth of the 200 richest people in the world reaches a trillion dollars, a figure that exceeds the combined annual income of 3000 million poorest people in the world.

richest countries with 10% of world population collected 60% of global GDP.

30% of the rich raises 90% of global GDP, which means that the remaining 70% of the world's population survives on only 10% of total world GDP.

can not longer maintain the development of the few on the backs of the majority. At the end of the planet Earth is not the private property of any country, let alone any corporation or company. It is the habitat common legacy for all species ... including the human population.

Source: www.isftic.mepsyd.es

Thursday, October 1, 2009

Pokemon Difference Between Espeon And Umbreon

DISPUTE MEDIATOR EL TORO AND THE WORLD FUNERAL - II

Los ritos funerarios que relatamos en el capítulo anterior, no solo eran conocidos y practicados por los egipcios y otros pueblos de África, sino también en la India e Indonesia donde aún se practican.
En esas zonas, era creencia general que el Toro negro era asimilado al mundo inferior y por tanto relacionado con la muerte. Incluso en los países lejanos donde llegó el influjo de la India, que participan de dichas creencias como Java y Bali, se acostumbra a poner los féretros of princes in coffins shaped like a bull for incineration.
behavior and attitudes toward the death of the Mesopotamian peoples are known through myths and epics that have survived. In general did not believe in an afterlife and resigns himself to death as natural. Although the exception is found in the myth of Gilgamesh, not only by the rabid anger after the death of his friend Enkidu, but mainly when it goes in search of immortality, which leads him to meet with the Sumerian Noah, Utnapishtim , who reveals the secret place where a plant grows underwater to free him from death. Although happiness and joy, as always, is very short, because after having found it is taken away by a snake episode striking parallels with the expulsion of Adam and Eve from Paradise, after the temptation of the serpent, who also lost immortality.
In these areas washed by the Tigris and Euphrates rivers in the biblical Garden of Eden, burials were made, usually longer than the royal tombs of later times, in the home of the deceased, whose body was deposited under the floor of the house, along with all their belongings. In Mesopotamia there was no public cemeteries.
The general belief on the corpses unburied, for refusing burial offerings and related family members, became restless spirits wandering disoriented and could cause great evil to the living. (1)
in Bali (the island tourist destination in Indonesia) is currently celebrating rites funeral among the components of the tribe of the Toraja, introduced from India in the eleventh century and currently in use. The ritual itself consists of shrouding the deceased in a white shroud and wrapped in a mat of palm leaves tied tightly. Shoulders of their family is placed in a tomb, richly adorned, which is carried by those closest to him in solemn procession to the place where it should be incinerated. The tumultuous procession carrying the mound, a ceremony which seeks to invite all the villagers, is preceded all the way through the image of a bull richly decorated and adorned, in some cases the ornaments are gold leaf. The aforementioned bull is not nothing but a wooden coffin in the shape of the animal totem and carried by a large number of porters.
Before leaving the court of the town are three laps of the deceased, so that "his soul become disoriented" and can not return to the house where he lived, since it would never reach the sky, is your destiny and their relatives would not live in peace.
Upon arrival at the place of cremation, the back of the bull-open coffin and the corpse is placed inside. The priest proceeds to cut the ties linking the palm mat to release the soul of the deceased and it can reach the sky. Then pour holy water over her remains, collection and deposit the sacred sources inside various meats, along with a lotus flower, which will serve as support in the journey to the heights. Before closing the coffin, the priest introduces a bamboo shoot as a symbol of the resurrection of the soul, then setting fire to the funeral pyre. Once consumed it, the ashes are collected in bowls of coconut and scattered to the wind, facing the sea.
addition to the use of the sarcophagus-bull, in this instance, the caste of Brahmins, Dalits use the winged lion, elephant or fish. (2)
Returning to the Mediterranean basin found other Hittite customs in Turkey, especially in the royal necropolis Höyük ALAC, which was in use from 2,300 to 2,100 BC, where they lay on the graves, as victims ritual banquet funeral, the skulls and feet of bulls slaughtered after being consumed in a ritual feast.
Among the findings in the graves of ALAC, deserve specific mention some figures of animals, mainly bulls, deer, at which time they were very frequent Rythones animal shapes.
In contrast, among the common people's places of worship are in the same houses, where they buried their ancestors and held ritual ceremonies of apparent parallels with the Mesopotamian traditions. (3)

In " Tomb of Lord of the Goats " (1750-1700 BC) of Ebla (now Tell Mardikh, which means "White Rock "), we found a talisman bone collected in one of its faces a sacred meal with a character before an offering table, attended by servants and two totally naked figures.
The other side shows the scene of the worship of a bull by baboons (primates or with a head resembling that of the dog) in front of two naked figures. According to the Ugaritic texts, the Bull would be the figuration of the soul of the deceased and the two characters bare their first children. Çatalhöyük Some tombs are decorated with unique wall paintings, relief figures on the walls, benches, pillars with bull horns and modeled heads.
in Maikop, capital of the Republic of Adygea in the north of the Caucasus mountains, in the Kuban valley (the land of the Cossacks), eastern Black Sea, was found a burial mound of a chief, where the canopy that covered his body was supported by four legs, inserted in the center of the bodies of as many gold bulls m acizos. One of the vessels funerary l is decorated with carvings of bulls in profile. (4)
The presence of the bull in the Egyptian funerary rites and was described extensively in the previous chapter. However, it should be noted the case of the cow goddess Hathor (goddess of love, music, beauty and protector of women giving birth), which met the deceased at the entrance to the underworld.
The name of this goddess were associated with those known as " Seven Hathor "considered as daughters of the goddess and sometimes as" seven fairies "who were those who decided the fate of the deceased after rebirth in the afterlife and those responsible for providing food and drink to the deceased (whose formula is recorded in chapter CXLVIII Book of the Dead). These "seven Hathor " were represented in the tombs in the form of beef and accompanied by a bull, known as "Bull of the West " and "Lord of Eternity " (titles held by Osiris, the god of deceased), and four oars, symbolizing the four cardinal.
A beautiful recreation of the seven cows can view it in the tomb of Queen Nefertari ( By the sun shines, "the most beautiful title owned), the" Great Royal Wife "of Ramses II (1279-1213 BC). Cows in Egypt embodied the concept of fertility, while fertilizing the bull that goes with it is the herald of the gods, symbolizing fertility and d land, power and power seeder. (5)
In Greece cattle, standing or lying down, watched the dream of the dead in the cemeteries of Athens, from classical times onwards. In the Mycenaean tombs were found bones of animals such as cattle, sheep and goats. The slaughter of cattle at funerals seems to have been banned at the time of Solon (640-558 BC) one of the seven sages of Greece and Plato's uncle.
in Cyprus have also found bones of oxen in the tombs found in Politik, showing the relationship of the bull with the deceased.
bulls in Crete had a special religious significance in Minoan era, as evidenced by the fact that kings bury their heads in the company of these animals, whose horns gave a careful gold plating.
In the Greek and Cretan there was a great belief that the body of the dead bulls bred bees, showing the generative power of life of this animal, as the Greek historian tells Antigonus of Karystos (third century BC) " In Egypt, if you bury an ox in certain places, so just leave the land the horns, and then the mountains, they say that bees fly out, as the ox and becomes putrifica bees" .
Ovid relates in Fasti 1, 393, lost Aristeo combs, " Lord of honey, and how to retrieve other swarms following the advice of Proteus consisting in: "... bury the corpse of a dead ox, and that he would get what he wanted, because when the body disappear, emerge from the swarm of bees . (3)
This passage also tells Virgil, Georgics, Book IV [295] 445, how to get bees from the corpse of a two-year bull "... Site narrow your order off is chosen, and closes with a shed roof and four walls close. Four windows to the four winds of them open, with oblique light. A steer is sought in the front curved horns take two years, and, rather than resist, he stitched mouth and nose without letting breath. A shock is killed, the interior bruising under the skin intact. That ground is left in the closed chamber then lying on ramojo thyme and daphne (referring to the laurel, who personified the nymph Daphne) freshly cut ... The humor while the ground is heated in simmering bones and strange swarm of critters is ant explode in vivid, with no legs at first, then winged flight stirs strident. .. "
Later in the same work, Georgics, Book IV, [550] 810, tells of the sacrifice that must Aristeo Orpheus, on the recommendation of Cyrene and Proteus force to remedy their misery, having lost all his property, especially hives, "he Meets maternal order without delay: He comes to the shrine, arranged the altar, takes the four burly bull of the most beautiful appearance and heifers that have not proven yoke. The first ray of dawn ninth gives Orpheus the funeral tribute and returns to the forest. And there, the sudden wonder: in the putrid flesh of bulls buzzing bees, the open sides seem to boil, and a huge cloud to little bursts, as in the whole swirling nearby tree, and branches left hanging in the end cluster splendid. " (10)
Long before the existence of Greece, we find documented the existence of such a belief in the biblical world precisely the period of the Judges of Israel (period covered since the death of Joshua to the emergence of the prophet Samuel), particularly in times of Samson (one of the last judges, XII century BC), whose story appears in the passage in which, after slaughter the lion with his bare hands, a few days later found a swarm of bees in the body of the lion: " Later, down to marry her (with Timna, the Philistines), deviated to see the carcass of the lion, and saw there was a swarm of bees with honey in the carcass of the lion ... "(Judges 14.8). Apparently it seems that the passage does not reflect clear that the body of the lion emerged bees, yet these beliefs are ratified in the puzzle that, later, the Philistines Samson poses during the engagement, " He told them:" From you eat what you eat out , and the strong, sweetness . " (Judges 14:14) (6)
Another curious case in which the bull's death serves as a generator of life, in this case human life, is the following legend: "Hire was a bee keeper. One day Zeus and Hermes came to him asking for his hospitality. This request was granted with a wealth of attention, and the gods to leave, to reward, he was asked to perform some desire, what Hire replied that his greatest dream would be to have a child but could not because they are older. Then the gods told him to kill a bull, wet your skin and bury in the grave of his wife. After nine months, emerged from the earth a wonderful child, Orion, who was regarded as the messenger of spring and summer rains . (3)
Again, as we see, the pair repeated death and resurrection in which transit through the funeral world, comes a new being, new life, with essential involvement of the bull as a generator of life par excellence.
granted to The Etruscan bull mission as guardian of eternal sleep. Proof of this is found in the " Tomb of the Bulls" at Tarquinia, whose entrance is flanked by two bulls paintings seated and a third position ithyphallic that charges against a naked couple (7).
island cultures of the Mediterranean prehistory, buried their dead in the womb-like hypogea. In the living Sardinian (Sardinia) shows numerous cattle prótomos bucráneos and carved on the walls of the entrance of the tombs, dated to between 3,000 and 1,500 BC Anatolian clearly influenced.
The " Mare Nostrum "was the vehicle horn developed the ancient Mediterranean cultures, whose influence permeated our Iberian peninsula through the various invasions that we support. Taurine statuary took a new dimension here, joining art and ideologically, to exist throughout the area.
also flows funerary culture found in our Peninsula a r esonancia and incidence permanent. The cult of Serapis (Egyptian funeral bull) penetrated at least from the s.II BC, extending points as Astorga, Valencia, Gerona (Ampurias) etc. and it is not surprising that presence of the bull in the tragic events also might enjoy a significant presence in the Balearic, where the practice of burial in sarcophagi tauromorfos, as evidenced by the findings of sarcophagi discovered in the shelter of the Punta Avenç (Mallorca), between 500 - 100 BC, showing the view that the sarcophagus would have a significant Tauric belly surround some nameless goddess, a possible link with the Egyptian world. (8)
The many sculptures of bulls found in the Levant area and Andalusia, have been associated with funerary rites. The bulls found in a seated position or in a threatening manner, are related with the deceased and placed above d pillars and plinths, as found in the necropolis of the ravine Coimbra Width (Jumilla, Murcia), in other cases the graves were decorated with bulls lying down, as the case of Osuna ( Seville) or the El Molar (Alicante). (3)
was common practice of sacrifices funeral or Silicernium "which meant the ending banquet in ancient times, lasted nine days and funerals. As expected er the slain victim was the bull.

In line with the presence funeral bull may be associated with some of the boars tauromorfos known, according to the Latin inscriptions carved on the pedestals or on their backs, which contained the name of the deceased. It is also significant to outline the abundance of tombstones, in which alternate, opposite the name and profession of the deceased, astral signs with images of cattle, commonly used from the people Celtiberian until after the Roman conquest. Significant are the known " Stelae " of Clunia, or the Burrutia Atilia, daughter of Viriato warrior at the Museum of Navarra, the province of Soria. (3)
That influence and presence of the bull in the funerary not necessarily end the last two thousand years as it may seem, it comes down to our days in our Peninsula. In this regard, in some places involved in the funeral wearing a number of bread stuck on the horns, which could be rescued by a sum of money, in fierce struggle between those attending the match. This practice was deeply rooted in the Basque Country.
this regard and regional opposition of the clergy was achieved that in 1771, the Council of Castilla dictating a Royal Provision by which this practice was prohibited "indecent ," although, as usual, did not take effect one, since the early twentieth century were still celebrating such rituals. That
physical presence of bulls at funerals as a symbol of support and protection provided to the deceased in the journey that should go in the afterlife, told by Julio Caro Baroja with some variation and it is supposed changed over time "... In the early twentieth century, he says, in some towns of Guipuzcoa, at significant burial was taken as an offering to the parish an ox, which was adorned with black cloth, tassels at the neck and a loaf of four pounds on each horn, and had to be rescued by a fixed sum . "
also in other parts of Spain were performed similar customs, as in the capital of Asturias Pelayo: " in the eighteenth century in Oviedo, in the convent of San Francisco, where he was the cemetery of the Marquises of Valdecarzana, which was the customary practice in Day of the Dead, after making an offering of bread on the high altar, singing a Mass and prayed at the time of the dirge in the crypt, not precede or other external cross the servants introduced a live cow that stood leaning while sang. "(9)
Many more stories are in the historical records of many other societies, like those reported, made lavish ceremonial funeral. Depending the geographical situation of each society, it is obvious that the rituals differ in regard to beliefs, customs or economic availability of the family of the deceased. But in all the common denominator was the importance of the offerings, ensuring all of them offer the deceased, the ritual meal, the animal most economic value could be acquired.
With the account in these two chapters has been attested enough the importance and presence in the "bos primigenium" in the funeral world, as a companion and protector of the deceased, in this uncertain journey to the far return to the afterlife.
Plácido González Hermoso.



REFERENCES 1 .- Henrietta McCall, "Mesopotamian Myths, Ed.Akal
2 .- Canal + Odyssey festival of Agama Tirtha (Bali) 3 .- Cristina Delgado
Linacero" The bull in the Mediterranean "
4 .- Joaquín Córdoba Zoilo, History 16, No. 6, "Tales from the Old World" Champdor
5 .- Albert, "The Egyptian Book of the dead" 6 .- Bible
Nacar-Colunga, BAC
7 .- José María Blázquez, "Image and Myth
8 .-" El Toro and the Mediterranean ", Caja Duero Exhibition, March-May 2001
9 .- Julio Caro Baroja," the summer holiday " 10 .-
Publio Virgilio Maron, Complete Works .- Georgics, Book IV

Total Bilirubin Level Of 1.3 Is That High?

consumer society Consumer behavior

The study of the needs of the individual allows a better understanding of the attitudes and behaviors of who the central motif of exchange.

The application of marketing strategies on the individual's desires leads to encouragement to consumption, a demand generation. It is evident that although marketing needs can exacerbate pre-existing, or create desires and provoke a lawsuit

The need is something missing and that the consumer wants more or less intensity. The need runs the full range of appetites, from the genuine distress caused by thirst, even the most frivolous that may be experienced in the desire to indulge minor.

Consumer needs are forming a scale of values \u200b\u200bwith their wants and desires.

There are different approaches that try to determine if the consumer acts in a rational or irrational, if it is influenced by the context or learning occurs by the consumer:

microeconomic approach : is a logical and rational consumer decision-making framework which is based on two variables: price and quantity.

This approach assumes that the consumer follows the principle of profit maximization. The criticisms made in this approach is essentially based on doubts about the general principles of consumer rationality.

behavioral approach: for behavioral observable behavior only provides objective evidence for rigorous psychological research. The consumer class has several teachers, among them are the "communications", the observation and "imitation" of other consumers, personal experiences, etc.

sociological approach, is extremely complex to interpret the behavior of an individual and, moreover, do not consider the social aspects that influence it, their demands and decisions.

Some argue that the consumer is not who manages the buying power to decide whether or not that good. Is the producers who manipulate consumers through the media, especially through advertising. In addition, the production creates new products that in turn determine new needs, ie, products do not meet real needs but are the generators of the same.

What prevails in this position is the capitalist logic that seeks only profit. Modern man is taken to consume irrationally, so that, judged by what you have and not who he is only done through the consumption and therefore any means is valid.

Supporters of these ideas are: John K. Galbraith, Erich Fromm, Vicent Packard, among others.

Others argue that consumers act rationally, so Braidot raises in his book "Total Marketing", there are no irrational customers. In most cases, consumers behave rationally, but with a rationale related to their own realities and their particular decisional schemes. To demonstrate this approach offers an example:

"For a teenager the value of a shoe is in fashion. It is necessary that the shoe is what you use. The price and length are unimportant. For the same teenage years become a mother, fashion becomes a constraint. Do not buy anything out of fashion. But look further and perhaps a priority, longer life, lower price, convenience, among other advantages. The high-fashion shoe is a wise buy for the teen dress as fashion is your main concern, as their other needs for food, shelter, etc., are generally dependent on their parents. "

And there are those who believe that consumption is constantly balancing between the end of affect, which is the realm of desire and irrationality, and the rationality that is oriented to the objective reality, intellectual and conceptual.

some products and some consumers outweigh the emotional and rational to others. The human desire is the engine of consumption.

psychological triggers

The main reasons that allow individuals to make purchasing decisions are:

cultural : This is a factor that must be seen as the place where the individual belongs, their thinking within a particular social group traditions and socioeconomic status.

Status: This factor is one of the strongest influential within psychology of consumers, because by the media is left a mental picture of what the individual should seek as a model of life to follow, therefore, causes the different socioeconomic strata aspire to that way causing life-consumerism.

Affective: The emotional trigger attacks the individual's mental processes so that this provides potential problems it could pose both to their loved ones, and in their expectations. It is considered an excellent handler of the customer to create addiction and consumption of products.

Of necessity, this trigger is based on showing how necessary it is the consumption of a product for everyday life.

Standardization or Overcrowding: this trigger takes hold in the minds of consumers, making note that the product offering is acquired or used by everyone.



Source: http://www.wikilearning.com/